[WebToSpark](/)/Customer research

Customer research

# Keep customer language connected to its context

Capture what people say about a specific situation before turning it into a feature request.

Updated 2026-10-18v1.2.0[Read this page as Markdown ↗](/use-cases/customer-research/index.md)

On this page

[Choose discussions, not a giant feed](#section-1)[Retain the wording and relationships](#section-2)[A prompt to organize observations](#section-3)[Use the gaps to guide interviews](#section-4)

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## Choose discussions, not a giant feed

1.  Write a concrete question, such as: what makes a solo developer switch deployment tools?
2.  Open two or three relevant Reddit post pages and an X status or Hacker News discussion. Use your own searches to find them.
3.  Manually expand the replies you need and wait for them to render. Preview each page, then select only those tabs for export.
4.  Save Markdown and JSON. Label each observation with the situation, exact phrase, source URL and an uncertainty or missing-context note.

## Retain the wording and relationships

Reddit post exports can include post title, body, author, subreddit context, visible metrics and loaded comment relationships. Hacker News discussions can preserve comment depth and parent relationships. X exports keep available author, time, content and post links.

Do not assume every platform supplies the same fields. Relative dates remain raw when a reliable absolute time is unavailable; abbreviated metrics are preserved as raw text with numeric values only where unambiguous.

## A prompt to organize observations

From these sources, group reported situations, desired progress, workarounds and switching objections. Include short exact quotations and source URLs. Distinguish firsthand experiences from speculation. Identify counterexamples and missing context. Do not infer demographic prevalence, market size or willingness to pay from this sample.

## Use the gaps to guide interviews

A loaded discussion is a convenience sample, not a representative customer survey. Deleted, collapsed and unloaded comments may be absent. Use the evidence to form interview questions and seek contradictory examples.

Exports reflect loaded page content. The ordinary exporter does not scroll, paginate, expand replies, crawl links or fetch hidden data. Check the preview and extraction warnings before relying on a file.

## Keep exploring

[Reddit guide](/supported-sites/reddit/)[X guide](/supported-sites/x/)

A small tool for your next big question.

## Your next idea is already  
somewhere in your tabs.

Keep the context. Follow the spark.

[Start collecting](/download/) Free local download. No account needed.

✳

Canonical: https://webtospark.com/use-cases/customer-research/
Updated: 2026-10-18